On March 23, it will be Earth Hour and the Aboitiz Group, one of the country's biggest conglomerates and long term investor in Cebu will join the entire globe in celebrating Earth Hour at the Plaza Independencia, Cebu.
To recall, Earth Hour is a worldwide event, organized in 2007 by the World Wildlife Fund to encourage households and businesses to switch off their lights for one hour to raise awareness about the need to take action on climate change.
Through the years, the campaign spread to more countries.
Locally, the Aboitiz Group has consistently took part in the Earth Hour celebration even going beyond the one hour of Earth Hour.
Driven by a Passion for a Better World, the group continues to pursue initiatives such as Reuse and recycle, Reduce, Renewable energy and Recharge communities.
The group also has the APARK (Aboitiz Passion for Reforest and Agro forest to Keep) program, the Aboitiz group's biodiversity enhancement program that aims to plant 3 million trees by 2015.
There is also the group's Race to Reduce program where team members from the different business units participate in reducing consumption of water, paper and energy.
We should follow the Aboitiz group's lead and on our own find ways to save Mother Earth and take action on the problem of climate change.